How to best leverage SiteZeus for your department

Learn how SiteZeus can help franchisees, franchisors, marketers, and operations teams

Incorporate marketing attributes such as overall marketing spend, local store marketing spend, SAP Marketing Cloud scores, and keywords.
See where synergistic and competitive brands are located and consider marketing there.
Evaluate the variables in your overall model or the variables influencing the performance of a single site to understand your target market.
Evaluate your sub-revenues, if utilized, to determine which variables have the greatest impact and how that compares to your total revenue.
Use mobile data to understand where your customers are and optimize your campaigns.
Use the Customer Segmentation Dashboard to understand customers' interests and behaviors.
Generate heat maps to see where your brand's key customer segments are located nationwide or in a particular State/DMA
Visualize traffic data to see which roads you should advertise on and optimize advertising times.
Generate a heat map for Population Pulse to understand population density nationwide or in a particular State/DMA by time of day or day of week
Report on a polygon directly to pull out demographic data for your area of interest, such as a County, Zip Code, DMA, or State.
Analyze the Quadrant Recommendations to understand which store's marketing strategies should be reevaluated to optimize revenues.
Utilize the Synergy Grid to understand the correlation between demographic or social segment variables and a store's revenue.
Report on key customer segments, traffic volumes, and more.

Add operations attributes to improve the accuracy of projections.
- Overall-satisfaction (OSAT) scores
- Drive-thru service times
- Complaints per 1,000 customers
- Yelp reviews
- Google reviews
- Manager tenure
- Third-party delivery offerings
- Cleanliness scores
Evaluate your sub-revenues, if utilized, to determine which revenue streams yield the most value and consider this when planning your development.
Use the SiteZeus Sandbox to evaluate how improved operations could increase your average unit volume.
Use the test tab when editing a single site's attributes to test operational attribute changes.
Evaluate the variables for a single site to learn how to cater your operations to that market.
Analyze the Quadrant Recommendations to understand which store's current operations should be reevaluated to optimize revenues
Use the Synergy Grid to understand the correlation between revenue and each of the operational site attributes in your model.
Report on existing sites' locations, traffic data, and more.

Run Site Sonar to conduct a white space analysis across markets to identify the number of potential sites for a franchise development agreement.

Streamline your site-selection process by giving franchisees direct access to SiteZeus while keeping sensitive data private.

Note: Franchisees can only perform analyses (sales forecasting, sales impact studies, etc.) within their assigned territories.

Use the Franchise Portal to oversee your franchise network.
Create and add users to franchise groups.
Assign franchise groups or users to particular sites.
Run sales forecasts on proposed locations for corporate or franchisee-owned stores.
Perform a sales impact analysis to forecast cannibalization between sites, including between sites owned by different franchisees.
Use the SiteZeus Sandbox to test how adjusting the attributes of corporate or franchised sites would affect revenue.
Use Optimal GeoSpace Polygons to study the demographic data for a custom area.
Use the Synergy Grid to understand the correlation between revenue and the variables in your model and dive deeper into this analysis by selecting a subset of sites for comparison, such as a single franchisees sites.

Leverage a master model built with data from all of your brand's locations to make the most accurate decisions possible.
View your territory boundaries and the sites within your territory.
Forecast sales at your proposed locations.
Run Site Sonar to conduct a white space analysis across your territories to uncover your revenue potential. Apply custom revenue and distance thresholds to see only the sites that meet your criteria.
Run a sales impact analysis to analyze the potential cannibalization between two of your franchised sites.
Redeem the mobile data for your sites to see where your customers are coming from.
Visualize the traffic data for your territory to understand travel patterns by the time of day, day of the week, and direction.
Use the Customer Segmentation Dashboard to understand your customers' interests and behaviors.
Generate heat maps to see where your brand's key customer segments are located within your territory.
Use the SiteZeus Sandbox to test how adjusting your sites' attributes would affect revenue.
- Evaluate the impact site updates would have before investing in them and test as many scenarios as you want without needing to rebuild your model.
Report on your trade area's demographics, existing locations, proposed locations, and more.