--- title: How to best leverage SiteZeus for your department description: Learn how SiteZeus can help franchisees, franchisors, marketers, and operations teams --- [Skip to content](https://support.sitezeus.com/en/how-to-best-leverage-sitezeus-for-your-department#main-content) English Show submenu for translations [Contact us](https://support.sitezeus.com/en/kb-tickets/new?hsLang=en) ![SiteZeus-Logo-MARK-2.png\]](https://support.sitezeus.com/hs-fs/hubfs/SiteZeus-Logo-MARK-2.png?height=40&name=SiteZeus-Logo-MARK-2.png) - [Default HubSpot Blog](https://info.sitezeus.com/blog) Open main navigation Close main navigation - [Default HubSpot Blog](https://info.sitezeus.com/blog) - English Show submenu for translations - [Contact us](https://support.sitezeus.com/en/kb-tickets/new) - Contact us Contact us Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center - Locate](https://support.sitezeus.com/en?hsLang=en) 2. [Solutions](https://support.sitezeus.com/en/solutions?hsLang=en) # How to best leverage SiteZeus for your department ## Learn how SiteZeus can help franchisees, franchisors, marketers, and operations teams [Marketing](https://support.sitezeus.com/en/how-to-best-leverage-sitezeus-for-your-department#marketing) | [Operations](https://support.sitezeus.com/en/how-to-best-leverage-sitezeus-for-your-department#operations) | [Franchisors](https://support.sitezeus.com/en/how-to-best-leverage-sitezeus-for-your-department#franchisors) | [Franchisees](https://support.sitezeus.com/en/how-to-best-leverage-sitezeus-for-your-department#franchisees) ### SiteZeus for marketing - Incorporate marketing [attributes](https://support.sitezeus.com/en/site-attributes?hsLang=en) such as overall marketing spend, local store marketing spend, SAP Marketing Cloud scores, and keywords. - See where [synergistic and competitive brands](https://support.sitezeus.com/en/layers?hsLang=en) are located and consider marketing there. - Evaluate the [variables](https://support.sitezeus.com/en/variable-importance-vs-variable-impact?hsLang=en) in your overall model or the variables influencing the performance of a single site to understand your target market. - Evaluate your [sub-revenues](https://support.sitezeus.com/en/revenues?hsLang=en), if utilized, to determine which variables have the greatest impact and how that compares to your total revenue. - Use [mobile data](https://support.sitezeus.com/en/mobile-data?hsLang=en) to understand where your customers are and optimize your campaigns. - Use the [Customer Segmentation Dashboard](https://support.sitezeus.com/en/new-customer-seg?hsLang=en) to understand customers' interests and behaviors. - Generate [heat maps](https://support.sitezeus.com/en/heatmap?hsLang=en) to see where your brand's key customer segments are located nationwide or in a particular State/DMA - Visualize [traffic data](https://support.sitezeus.com/en/traffic?hsLang=en) to see which roads you should advertise on and optimize advertising times. - Generate a [heat map](https://support.sitezeus.com/en/heatmap?hsLang=en) for [Population Pulse](https://support.sitezeus.com/en/population-movement-data?hsLang=en) to understand population density nationwide or in a particular State/DMA by time of day or day of week - Report on a [polygon](https://support.sitezeus.com/en/polygons?hsLang=en) directly to pull out demographic data for your area of interest, such as a County, Zip Code, DMA, or State. - Analyze the [Quadrant Recommendations](https://support.sitezeus.com/en/synergy-power?hsLang=en) to understand which store's marketing strategies should be reevaluated to optimize revenues. - Utilize the [Synergy Grid](https://support.sitezeus.com/en/synergy-grid-overview?hsLang=en) to understand the correlation between demographic or social segment variables and a store's revenue. - [Report](https://support.sitezeus.com/en/reporting-basics/overview?hsLang=en) on key customer segments, traffic volumes, and more. ### SiteZeus for operations - Add operations [attributes](https://support.sitezeus.com/en/site-attributes?hsLang=en) to improve the accuracy of projections. - Overall-satisfaction (OSAT) scores - Drive-thru service times - Complaints per 1,000 customers - Yelp reviews - Google reviews - Manager tenure - Third-party delivery offerings - Cleanliness scores - Evaluate your [sub-revenues](https://support.sitezeus.com/en/revenues?hsLang=en), if utilized, to determine which revenue streams yield the most value and consider this when planning your development. - Use the [SiteZeus Sandbox](https://support.sitezeus.com/en/sandbox?hsLang=en) to evaluate how improved operations could increase your average unit volume. - Use the [test tab](https://support.sitezeus.com/en/site-attributes?hsLang=en) when editing a single site's attributes to test operational attribute changes. - Evaluate the [variables](https://support.sitezeus.com/en/variable-importance-vs-variable-impact?hsLang=en) for a single site to learn how to cater your operations to that market. - Analyze the [Quadrant Recommendations](https://support.sitezeus.com/en/synergy-power?hsLang=en) to understand which store's current operations should be reevaluated to optimize revenues - Use the [Synergy Grid](https://support.sitezeus.com/en/synergy-grid-overview?hsLang=en) to understand the correlation between revenue and each of the operational site attributes in your model. - [Report](https://support.sitezeus.com/en/reporting-basics/overview?hsLang=en) on existing sites' locations, traffic data, and more. ### SiteZeus for franchisors - Run [Site Sonar](https://support.sitezeus.com/en/site-sonar?hsLang=en) to conduct a white space analysis across markets to identify the number of potential sites for a franchise development agreement. - [Streamline your site-selection process](https://insites.sitezeus.com/location-intelligence/countless-franchisees-one-solid-market-planning-strategy/) by giving franchisees direct access to SiteZeus while keeping sensitive data private.  **Note:** Franchisees can only perform analyses (sales forecasting, sales impact studies, etc.) within their assigned territories. - Use the [Franchise Portal](https://support.sitezeus.com/en/franchise-portal?hsLang=en) to oversee your franchise network. - Create and add users to [franchise groups](https://support.sitezeus.com/en/franchise-groups?hsLang=en). - Assign franchise groups or users to particular sites. - Run [sales forecasts](https://support.sitezeus.com/en/zeustimates?hsLang=en) on proposed locations for corporate or franchisee-owned stores. - Perform a [sales impact analysis](https://support.sitezeus.com/en/sales-impact-analytics?hsLang=en) to forecast cannibalization between sites, including between sites owned by different franchisees. - Use the [SiteZeus Sandbox](https://support.sitezeus.com/en/sandbox?hsLang=en) to test how adjusting the attributes of corporate or franchised sites would affect revenue. - Use [Optimal GeoSpace Polygons](https://support.sitezeus.com/en/polygons?hsLang=en) to study the demographic data for a custom area. - Use the [Synergy Grid](https://support.sitezeus.com/en/synergy-grid-overview?hsLang=en) to understand the correlation between revenue and the variables in your model and dive deeper into this analysis by selecting a subset of sites for comparison, such as a single franchisees sites. ### SiteZeus for franchisees - [Leverage a master model](https://insites.sitezeus.com/location-intelligence/scale-your-franchise-with-data-driven-location-intelligence/) built with data from all of your brand's locations to make the most accurate decisions possible. - View your territory boundaries and the sites within your [territory](https://support.sitezeus.com/en/territories?hsLang=en). - [Forecast sales](https://support.sitezeus.com/en/zeustimates?hsLang=en) at your proposed locations. - Run [Site Sonar](https://support.sitezeus.com/en/site-sonar?hsLang=en) to conduct a white space analysis across your territories to uncover your revenue potential. Apply custom revenue and distance thresholds to see only the sites that meet your criteria. - Run a [sales impact analysis](https://support.sitezeus.com/en/sales-impact-analytics?hsLang=en) to analyze the potential cannibalization between two of your franchised sites. - Redeem the [mobile data](https://support.sitezeus.com/en/mobile-data?hsLang=en) for your sites to see where your customers are coming from. - Visualize the [traffic data](https://support.sitezeus.com/en/traffic?hsLang=en) for your territory to understand travel patterns by the time of day, day of the week, and direction. - Use the [Customer Segmentation Dashboard](https://support.sitezeus.com/en/new-customer-seg?hsLang=en) to understand your customers' interests and behaviors. - Generate [heat maps](https://support.sitezeus.com/en/heatmap?hsLang=en) to see where your brand's key customer segments are located within your territory. - Use the [SiteZeus Sandbox](https://support.sitezeus.com/en/sandbox?hsLang=en) to test how adjusting your sites' attributes would affect revenue. - Evaluate the impact site updates would have *before* investing in them and test as many scenarios as you want without needing to rebuild your model. - [Report](https://support.sitezeus.com/en/reporting-basics/overview?hsLang=en) on your trade area's demographics, existing locations, proposed locations, and more.     - [Getting Started](https://support.sitezeus.com/en/getting-started?hsLang=en#main-content) - [Basics](https://support.sitezeus.com/en/getting-started?hsLang=en#basics) - [Tour of SiteZeus](https://support.sitezeus.com/en/getting-started?hsLang=en#tour-of-sitezeus) - [Sites](https://support.sitezeus.com/en/getting-started?hsLang=en#sites) - [Model](https://support.sitezeus.com/en/getting-started?hsLang=en#model) - [Forecasting](https://support.sitezeus.com/en/getting-started?hsLang=en#forecasting) - [Manage Account](https://support.sitezeus.com/en/getting-started?hsLang=en#manage-account) - [Projects](https://support.sitezeus.com/en/getting-started?hsLang=en#projects) - [Solutions](https://support.sitezeus.com/en/solutions?hsLang=en) - [Features](https://support.sitezeus.com/en/features?hsLang=en#main-content) - [Reporting Wizard](https://support.sitezeus.com/en/features?hsLang=en#reporting-wizard) - [Polygons](https://support.sitezeus.com/en/features?hsLang=en#polygons) - [Data Bundles & Open API](https://support.sitezeus.com/en/data-bundles-open-api?hsLang=en) - [Utilites](https://support.sitezeus.com/en/utilites?hsLang=en) - [Default HubSpot Blog](https://info.sitezeus.com/blog) [![SiteZeus Logo-1](https://support.sitezeus.com/hs-fs/hubfs/SiteZeus%20Logo-1.png?width=96&height=96&name=SiteZeus%20Logo-1.png "SiteZeus Logo-1")](https://sitezeus.com/) Welcome to the SiteZeus Help Center Copyright © 2026, SiteZeus