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      Layers

      Map competitors and synergistic brands and have them influence your model

      Understanding layers

      Layer Sites are competitive or synergistic brands you want SiteZeus' machine learning algorithms to consider when building your model. A model can have up to 20 layers, each of which can consist of multiple brands.

      Competitive brands are those you share customers or directly compete with. Synergistic brands are those you don't directly compete against but often locate near or share customers with. Layer Sites could also be other brands your company manages.

      When building a model, SiteZeus' machine-learning algorithms will consider up to three variables for each Layer Site:

      • Count: The total number of layer locations within a certain trade area of your Existing Sites
      • Average Distance: The average distance between each of your existing locations and the layer locations in the same trade area
      • Average Revenue (Optional): The average revenue of the Layer Sites that fall within a certain trade area of your Existing Sites

      Adding layers

      1. Open the Main Menu by clicking the button in the top-left corner of the screen.
        main menu button
      2. Select Layers.
      3. Select the plus sign.
      4. Name the layer (e.g., Coffee competitors).
      5. Open the points-of-interest database.
      6. Search for and select your desired brand or group of brands.
      7. Click Select Layers and choose a Layer.
      8. Click Add to Layer.

      Adding layers using the importer

      You can also import layers directly into SiteZeus by uploading a formatted data sheet. 

      Caution: You must rebuild your model for these changes to take effect and for your model to incorporate these additional layers.

      Note: Layer Sites are just one of many site types available in the application. 

      Adding layer logos

      1. Open the Main Menu by clicking the button in the top-left corner of the screen.
        main menu button
      2. Select Layers.
      3. Select the pencil icon.
      4. Following the format, type or copy and paste from available layer logo list below:
        Food:
        ll-arbys
        ll-bojangles
        ll-burgerking
        ll-checkers
        ll-chick-fil-a
        ll-chipotle
        ll-churchschicken
        ll-culvers
        ll-dominos
        ll-dunkin
        ll-firehousesubs
        ll-fiveguys
        ll-hardees
        ll-jackinthebox
        ll-jerseymikes
        ll-jimmyjohns
        ll-kfc
        ll-littlecaesars
        ll-mcdonalds                                                                                                                                        
        ll-panera
        ll-papajohns
        ll-pizzahut
        ll-popeyes
        ll-raisingcanes
        ll-sonic
        ll-starbucks
        ll-subway
        ll-tacobell
        ll-wendys
        ll-whataburger
        ll-wingstop
        ll-zaxbys

        Stores:
        ll-costco
        ll-homedepot
        ll-lowes
        ll-samsclub
        ll-target
        ll-traderjoes
        ll-walmart

        Gyms:
        ll-orangetheory

        Generic Categories:
        ll-genericburger
        ll-genericchicken
        ll-genericcoffee
        ll-genericgrocery
        ll-genericgym
        ll-genericpharmacy
        ll-genericpizza
        ll-genericstore

      5. Refresh your browser session and logos will appear.