--- title: How to grow or maximize existing markets and enter new ones with confidence description: Understand what steps you can take to expand your current market or find a new market. --- [Skip to content](https://support.sitezeus.com/en/how-to-grow-or-maximize-existing-markets-and-enter-new-ones-with-confidence#main-content) English Show submenu for translations [Contact us](https://support.sitezeus.com/en/kb-tickets/new?hsLang=en) ![SiteZeus-Logo-MARK-2.png\]](https://support.sitezeus.com/hs-fs/hubfs/SiteZeus-Logo-MARK-2.png?height=40&name=SiteZeus-Logo-MARK-2.png) - [Default HubSpot Blog](https://info.sitezeus.com/blog) Open main navigation Close main navigation - [Default HubSpot Blog](https://info.sitezeus.com/blog) - English Show submenu for translations - [Contact us](https://support.sitezeus.com/en/kb-tickets/new) - Contact us Contact us Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center - Locate](https://support.sitezeus.com/en?hsLang=en) 2. [Solutions](https://support.sitezeus.com/en/solutions?hsLang=en) # How to grow or maximize existing markets and enter new ones with confidence ## Understand what steps you can take to expand your current market or find a new market. ### Steps when evaluating markets 1. Use [site sonar](https://support.sitezeus.com/en/site-sonar?hsLang=en) to find sub-markets with high revenue forecasts. To do this choose as many national brands as possible with a similar customer and real estate profile to your company.  Common brands that are used include Starbucks, McDonald’s, and Walmart. ![](https://support.sitezeus.com/hubfs/image-png-Jun-06-2022-02-00-26-98-PM.png) 2. After running Site Sonar utilize the [heat map](https://support.sitezeus.com/en/heatmap?hsLang=en)tool to understand the market by visualizing main variables. If your business has greater success with specific variables, use the heat map to identify markets that have a higher concentration of those variables and add them as [favorited variables](https://support.sitezeus.com/en/favoriting-variables?hsLang=en) using the bolt icon from within the heatmap. ![](https://support.sitezeus.com/hs-fs/hubfs/image-png-Apr-17-2024-01-58-19-9162-PM.png?width=688&height=338&name=image-png-Apr-17-2024-01-58-19-9162-PM.png) 3. [Drop pins](https://support.sitezeus.com/en/site-types?hsLang=en#adding-sites) at the potential real estate locations found by your real estate team and convert them to one of the proposed site types, such as a consideration site. Make sure to [adjust attributes](https://support.sitezeus.com/en/site-attributes?hsLang=en)for the consideration site to reflect the type of location that would potentially be built. Check your updated [Zeustimate](https://support.sitezeus.com/en/zeustimates?hsLang=en). ![pins screenshot-1](https://support.sitezeus.com/hs-fs/hubfs/pins%20screenshot-1.png?width=655&height=395&name=pins%20screenshot-1.png) 4. Examine [traffic](https://support.sitezeus.com/en/traffic?hsLang=en) patterns (ingress and egress) around sites by using the traffic tool. Always support this with information from your broker. ![](https://support.sitezeus.com/hs-fs/hubfs/image-png-Apr-17-2024-01-54-12-6823-PM.png?width=688&height=327&name=image-png-Apr-17-2024-01-54-12-6823-PM.png) 5. Study the [Trade Area](https://support.sitezeus.com/en/trade-areas?hsLang=en) around a site based on concentric ring or drive time shapes and analyze the demographics within those boundaries. Setup favorited variables to focus on most important variables for your team. ![](https://support.sitezeus.com/hs-fs/hubfs/image-png-Apr-17-2024-02-07-01-6816-PM.png?width=688&height=407&name=image-png-Apr-17-2024-02-07-01-6816-PM.png) 6. Run some reports usingthe [Report Wizard](https://support.sitezeus.com/en/reporting-basics/overview?hsLang=en)for example, validate the demographics by running a [Savvy SitePak](https://support.sitezeus.com/en/savvy-sitepak?hsLang=en) to ensure that any proposed locations are within the bounds of your current portfolio. ![](https://support.sitezeus.com/hs-fs/hubfs/image-png-Apr-17-2024-02-03-07-1453-PM.png?width=688&height=603&name=image-png-Apr-17-2024-02-03-07-1453-PM.png) ![Savvy SitePak screenshot](https://support.sitezeus.com/hs-fs/hubfs/Savvy%20SitePak%20screenshot.png?width=655&height=618&name=Savvy%20SitePak%20screenshot.png) 7. [Redeem and visualize mobile data](https://support.sitezeus.com/en/mobile-data?hsLang=en#redeeming-mobile-tokens) on a nearby existing sites to study market opportunity/current customer overlap and run an [Impact Analysis](https://support.sitezeus.com/en/sales-impact-analytics?hsLang=en) to see how the consideration site will cannibalize sales from the existing site (if applicable). ![](https://support.sitezeus.com/hs-fs/hubfs/image-png-Apr-17-2024-01-47-13-7686-PM.png?width=688&height=464&name=image-png-Apr-17-2024-01-47-13-7686-PM.png) ![](https://support.sitezeus.com/hs-fs/hubfs/image-png-Apr-17-2024-01-49-13-9450-PM.png?width=688&height=424&name=image-png-Apr-17-2024-01-49-13-9450-PM.png) 8. If all checks out pull a [presentation template](https://support.sitezeus.com/en/presentation-template-basics?hsLang=en) and set it up as a favorite for quick run from the SiteZeus Dashboard to continue with your site selection process. ![](https://support.sitezeus.com/hs-fs/hubfs/image-png-Apr-17-2024-02-09-56-8857-PM.png?width=688&height=680&name=image-png-Apr-17-2024-02-09-56-8857-PM.png) - [Getting Started](https://support.sitezeus.com/en/getting-started?hsLang=en#main-content) - [Basics](https://support.sitezeus.com/en/getting-started?hsLang=en#basics) - [Tour of SiteZeus](https://support.sitezeus.com/en/getting-started?hsLang=en#tour-of-sitezeus) - [Sites](https://support.sitezeus.com/en/getting-started?hsLang=en#sites) - [Model](https://support.sitezeus.com/en/getting-started?hsLang=en#model) - [Forecasting](https://support.sitezeus.com/en/getting-started?hsLang=en#forecasting) - [Manage Account](https://support.sitezeus.com/en/getting-started?hsLang=en#manage-account) - [Projects](https://support.sitezeus.com/en/getting-started?hsLang=en#projects) - [Solutions](https://support.sitezeus.com/en/solutions?hsLang=en) - [Features](https://support.sitezeus.com/en/features?hsLang=en#main-content) - [Reporting Wizard](https://support.sitezeus.com/en/features?hsLang=en#reporting-wizard) - [Polygons](https://support.sitezeus.com/en/features?hsLang=en#polygons) - [Data Bundles & Open API](https://support.sitezeus.com/en/data-bundles-open-api?hsLang=en) - [Utilites](https://support.sitezeus.com/en/utilites?hsLang=en) - [Default HubSpot Blog](https://info.sitezeus.com/blog) [![SiteZeus Logo-1](https://support.sitezeus.com/hs-fs/hubfs/SiteZeus%20Logo-1.png?width=96&height=96&name=SiteZeus%20Logo-1.png "SiteZeus Logo-1")](https://sitezeus.com/) Welcome to the SiteZeus Help Center Copyright © 2026, SiteZeus