INRIX Traffic Data

Learn how INRIX data is sourced and incorporated into SiteZeus

About INRIX

• INRIX traffic data provides nationwide traffic counts by direction and time of day.
• The anonymized data is gathered from local transport authorities; road sensors; and GPS signals from mobile devices, vehicles, and telematics devices (used by insurance companies to monitor driving). 
• The road segments are updated annually.
• This data is used in SiteZeus for modeling, traffic visualizations, reporting, and more. 

INRIX data sources

• INRIX Trip Paths — GPS data showing travel patterns
• OpenStreetMap (OSM) — a free, crowd-sourced tool
• Public traffic data

Primary vehicle types included

• Personal vehicles and public transportation
• Personal vehicles and light commercial vehicles
• Light commercial vehicles and heavy commercial vehicles

Volume Profiles 2020 data set 

• Designed specifically to predict traffic volumes for site selection and focuses on traffic counts for arterial roads where quick-service restaurants are likely to open
• Includes pre-pandemic traffic patterns and those from late 2020
• Is the only vehicle-count database showing the typical number of vehicles by time of day, day of week, and direction of travel on over 2.65 million miles of roads in the United States