If your team is an Emerging brand with a smaller total unit sample count, learn how to best leverage your demographic whitespace results
Note: This article applies for team's who have purchased a professional service demographic whitespace project. If you are interested in learning more about this opportunity for your own brand, please reach out to your team's analyst.
Once going through the process of selecting your team's demographic whitespace parameters with your team's analyst this study will then be run based on your team's uniquely selected parameters/site evaluation criteria.
Upon review of the results post the run of the study, your team will be provided with an excel workbook deliverable of your results as well as with a visual deliverable of the results from within your team's existing project.
For most effective use of this deliverable our team would highly suggest incorporating these results as part of your new development process when evaluating store locations from within the SiteZeus platform.
Example Of Steps To Take When Using Demographic Whitespace Results To Evaluate A Market Without A Specific Site In Mind:
- To explore the potential opportunity in a particular market at a macro level center your map from within SiteZeus on that desired area of study.
- Once in that market area toggle on your team's layers for the associated whitespace tiers.
- Upon load assess which areas appear to have higher whitespace tier assignments/scores.
- Share those zip codes with the highest market opportunity with a local broker.
- Once identifying potential opportunity specific sites, drop those pins and convert them to a proposed site type from within SiteZeus.
- Once placed on the map, assess the overlap through Trade Areas of that location's concentric ring and drive time based data.
- Use the heatmap and the traffic tools to further visually review a potential site location.
- Use the Synergy Grid to further study the correlation relationships for particular variables and how those relationships compare to the exact data for your consideration site.
- Run various reports such as the Simply Compare, Savvy SitePak, and Quick Demos reports to quickly further assess the site location for the specific unit.
Example Of Steps To Take When Using Demographic Whitespace Results To Evaluate A Market With A Specific Site In Mind:
- Once identifying potential opportunity specific sites, drop those pins and convert them to a proposed site type from within SiteZeus.
- Once placed on the map, assess the overlap through Trade Areas of that location's concentric ring and drive time based data.
- To explore the potential opportunity results from a whitespace standpoint in the area nearby the proposed location of study center your map from within SiteZeus with view of both that site location and other nearby whitespace results.
- Once in that area toggle on your team's layers to view the associated whitespace tiers nearby the proposed site.
- Upon load assess which areas appear to have higher whitespace tier assignments/scores.
- Once fully reviewing those scores to assess the results in an around the area determine conduct further analysis on the specific site by using the heatmap and the traffic tools to further visually review a potential site location.
- Use the Synergy Grid to further study the correlation relationships for particular variables and how those relationships compare to the exact data for your consideration site.
- Run various reports such as the Simply Compare, Savvy SitePak, and Quick Demos reports to quickly further assess the site location for the specific units.